Web & Mobile trends 2018: Global Overview
More than two-thirds of the world’s population now has a mobile device, with most people now using a smartphone
Much of this year’s growth in internet users has been driven by more affordable smartphones and mobile data plans. More than 200 million people got their first mobile device in 2017, and two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone.
More than half of the handsets in use today are ‘smart’ devices too, so it’s increasingly easy for people to enjoy a rich internet experience wherever they are.
Facebook users age
Social media use continues to grow rapidly too, and the number of people using the top platform in each country has increased by almost one million new users every day during the past 12 months. More than three billion people around the world now use social media each month, with nine in 10 of those users accessing their chosen platforms via mobile devices.
Internet penetration by regions
You’ll find the key insights from this year’s reports in my more detailed analysis below, but here are the essential headlines for digital in 2018:
The number of internet users in 2018 is 4.021 billion, up seven percent year-on-year
The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year
The number of mobile phone users in 2018 is 5.135 billion, up four percent year-on-year
It’s not just the number of people using the internet that has increased this year; the amount of time that people spend on the internet has also gone up over the past 12 months.
The latest data from GlobalWebIndex shows that the average internet user now spends around six hours each day using internet-powered devices and services — that’s roughly one-third of their waking lives.
If we add this together for all four billion of the world’s internet users, we’ll spend a staggering one billion years online in 2018.
More than two-thirds of the world’s population now has a mobile device, with most people now using a smartphone.
Stats of Global Mobile users vs Mobile Connections
The number of unique mobile users around the world is up by more than four percent year-on-year, although penetration rates remain below 50 percent across much of Central Africa.
Global growth of mobile data