How the Facebook algorithm update will change our news feed

You Facebook news feed is about to change. Recently, Mark Zuckerberg announced that Facebook was reverting to its roots as a site for online socialising.

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You Facebook news feed is about to change. Recently, Mark Zuckerberg announced that Facebook was reverting to its roots as a site for online socialising.

Facebook Shifts Organic Reach for Page Posts: Last week, Facebook announced major changes to how it organically serves page posts from businesses and publishers. In a statement on the Facebook Media site, the company announced it will now “prioritize posts that spark conversations and meaningful interactions between people… [and] posts from friends and family over public content.” While many marketers and business page owners took this to mean the end of their Facebook content reach or the effectiveness of their Facebook ads, industry experts have reassured page owners that this recent change merely requires an adjustment to their Facebook strategies and may actually benefit those using their Facebook presence to authentically engage and interact with their community.

The takeaway for publishers: The world isn’t necessarily ending. Publisher posts that don’t get any meaningful engagement won’t appear as prominently in the News Feed. But posts that people actually comment and share could be favored more highly.

Newsfeed on FacebookZuckerberg has said his goal for this year is to fix Facebook, whether by protecting against foreign interference and abuse or by making users feel better about how they spend time on Facebook. So, the company is set to try to have users see fewer posts from publishers, businesses and celebrities, and more from friends and family.

Zuckerberg said because of that, news posts will make up 4% of the news feed, down from 5% today. Facebook says it will start prioritising news sources deemed trustworthy in the US and then internationally. It says it has surveyed a ‘diverse and representative sample’ of US users and next week it will begin testing prioritising the news sources deemed trustworthy. Publishers with lower scores may see a drop in their distribution across Facebook.

‘There’s too much sensationalism, misinformation and polarisation in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them. ‘That’s why it’s important that News Feed promotes high quality news that helps build a sense of common ground,’ he wrote. Of course, there are worries that survey-takers will try to game the system, or that they just will not be able to differentiate between high-quality and low-quality news sources – an issue made evident by the spread of many fake-news items in the past few years. Zuckerberg says that some news organisations ‘are only broadly trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly’.

Via CNBS Social Media Examiner Digiday
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